You’ve been working so hard to launch this new mobile experience for your campus, so let’s make sure we get it in front of as many students, staff & faculty as possible!
Many of our campus partners launch during orientation or other new student welcome events. It’s common to align app promotion with these new student activities and cement the app as part of their college experience. If you are not planning to launch your app during Orientation, never fear! Many of these examples can be applied to other high-impact campus events, activities, and initiatives.
Here are some other examples of how campus partners have promoted their app across Social/Web Channels:
- Leverage Campus Social Media
- Featuring the App on Landing Page in Website, Portal, and LMS
- Incorporate Video
- Work with Communications on Press Release or article for Campus News Channels
- A Student-Driven Blog
- Launching During Orientation
- Promoting Beyond Orientation
1. Leverage Campus Social Media
Biola University: See how BU promoted their app over Facebook, Biola University.
The University of Indianapolis asked students to help them choose their app icon by conducting an online poll, UIndy’s ‘Vote for an app icon’ campaign. Here is their Facebook post.
- Post University
- Biola University
2. Featuring the App on Landing Page in Website, Portal, and LMS
Maryland Institute of College and Art (MICA)
See MICA Resources for Students page for more information.
See A-State New Student Orientation page for more information.
Santa Rosa Junior College
See MySRJCApp page for more information.
3. Incorporate Video
Bridgewater State University
4. Work with Communications on Press Release or article for Campus News Channels
- Garden City Community College- GCCC Prepares to Launch Mobile App for Students
- Queen’s Engineering- Queen’s Engineering launches dedicated faculty app
5. A Student-Driven Blog
- Dalhousie University Student Life Blog- 10 things you can do with Dal Mobile
6. Launching During Orientation
- The app should be included as part of the Welcome Address, with a call to action to download then and there! Some campuses also have students check into the Welcome event using the app’s QR code reader. This is a great way to gain newly registered users early on.
- House Orientation schedules and new student resources inside the app ensure recurring users throughout those first days/weeks of term.
Here’s an example from Arkansas State below:
- Orientation and Rez Life packets should include references to downloading the app - a postcard format works well!
- Involve your Student Leaders. They’re influencers in your Community!
- Set up a booth/table showcasing your new app with fun, interactive activities such as “Post a Selfie to the Community” or “Join Our App Scavenger Hunt”
Linn Benton Community College created a #hashtag to get students involved during Welcome Day. They drew spot prizes at the end of the day for anyone who used their #firstdayphoto2020 hashtag, which was a real hit!
7. Promoting Beyond Orientation
- Involve your Mascot! Create an entity for them on your mobile app to spread College Spirit! We love this example from ASU Beebe
- Leverage school initiatives to further boost adoption
- Homecoming, sporting events, campus events, etc.
- Don’t forget classic postering like these examples from Sullivan University & Cloud County
If you would like to chat more about app promotion tactics, please reach out to your designated Campus Success Consultant or contact firstname.lastname@example.org.